written by Jing Xu-11148994
http://www.youtube.com/watch?v=XRwu2OeImNU (Video of operation an Electronic magazine)
This research report discusses the electrical magazine which is a new type of media. Since the electrical magazine came out,traditional media has been facing a huge revolution, from “only paper” publications to “multiple choice” which has changed the habits of many people. As part of this shift, the electrical magazine has created a new market form for businesses to promote themselves.
I have done some researches from those aspects in the list:
What is electrical magazine?
How did electrical magazine come out? How long have been creating?
The features of the electronic magazines .What is the difference between the traditional magazine and the electrical magazine? What are the advantages and disadvantages of each
Is it going to completely replace traditional publications?
- My own experience of making a electronic magazine
There are a lot of names for the electrical magazine, such as digital magazine, network magazine, multi-media magazine, Ezine, E-zine,etc.
Many specialist electrical magazine publishers define electronic type magazines as something that is sent out by email to a subscription list or as a newsletter. Others say that the electrical magazine is an electronic newsletter or magazine, regardless of the method of electronic distribution, that it could be reside on a website, intranet system or be sent through any network including the Internet.
Electrical magazines came out when the development of internet reached Web 2.0.By the technique P2P, the effect of paper magazines could be imitated on the computer, by just using a mouse one could turn over the ‘pages’ to read the content of the electronic magazines. Electrical magazines then had a professional technique and professional content which could be published and broadcasted through the internet. We can say that the electrical magazines is the powerful combination of traditional media and internet technology.
We should consider that electrical magazine have taken an important role in the field of medium. But the question remains, how did electrical magazine come out? Who was the inventor or initiator of it?
Australian Rehabilitation Providers Association hired Bell Labs and Ero Park to develop a system of communication and they became the first people to start using the name of E-Mail or electronic mail in 1960. Additionally, even earlier, they were sending out correspondence which had the format of the electronic newsletter and electronic magazine.
So, even though back then it was not called the “electronic magazine”. we can say it was an electronic magazine already. Due to the advance of technology, it is not important which one came first, it is not necessary to discuss which came first “the chicken or the egg”.
1994, the completely electronic magazine first came out.
1997, the earliest publisher of electronic magazine—“DE” published the second generation of electronic magazine, but still does not get the attention of readers.
2005, the third generation came out by the development of P2P, internet, multiple media. After that, there more than 30 websites making their own magazine, more than 2000 different type electronic magazines on the web provided to read. Then electronic magazine enters a key stage in its development.
Electronic magazines are not simply digital editions of the traditional one; it was developed by the changing concept of reading. It combines the traditional paper and interaction media. In some way you can find its own unique functionality, but also there always have some new problems. so we will discuss the advantages and disadvantages.
The electronic publication maintains most attributes of the traditional paper publications such as: they also edit in the orders, contained fixed columns and are published regularly in the certain period time. But because of the transferring body have been changing from paper to internet, so it makes electronic magazines getting incomparable superiority and stronger function in the audio-visual.?
After you download it, you can read it anytime and anywhere, even where there is no internet. Electrical magazines are good entertainment in the air, hotel, etc,any situations in existence a note book. Also it is easier to store, you can saving as much as your hard drive can handle, and it weighs nothing and only takes invisible space on your hard drive. Also ,in general, traditional magazines are published by district, so it is difficult to get magazines or newspapers from different cities if they don’t published in your town, but now in a short time you can get all the magazines you want from all over the world, there is no need for magazine postal anymore.
- Gathering the people
Most electronic magazines request or provide readers with registration of a user name on their mother website, why do they need do this? Just think how does a gate website does business? Though visitors! Those gate websites need people from internet to extend its influence which an electrical magazine can be a good tool for. There is a good example in China, the No 1 electronic magazine – “polo” is a company that has over 7,400,000 register accounts, it covers almost 90% customer of broad band. “Pocozine” is the first electronic magazine of “polo” ,it has more than 5,700,000 readers. All of these figures show us that electronic magazine got a lot more readers than traditional one.
Obviously, electronic magazine save the cost of paper and printing which effectively lowers the publication cost. This will encourage people to make their own magazine or broadcast some newsletters on the internet.
Also the electrical magazine became a new media of advertising for different business. Due to progress of the audio-visual, it helps the business promotion with multiple contents. We can say this situation is “win-win”, the electrical magazine business has more options from cost and method to promotion, in the same time bringing the profit for their own electronic magazine.
The electronic magazine is the outcome of the development of digital technology, just like digital music and digital TV is a result of the digital generation. The improvement of technique makes electronic magazine filled of modern feeling by the multiple composition and abundant vivid, audio-visuals.
- Environmental protection
Paper media produces pollution in the process of making it, and also a depletion of timber resources, therefore the electrical magazine matches the environmental protection topic that is so important nowadays.
- Limited formats of electronic magazine
General electronic magazine only can be .EXE or flash, you cannot research from internet by the contents of the electronic magazine, so it makes only the title really important.
Due to most of the formatting of electronic magazine is .EXE,also need you download first, so it been increasing the risk of getting some virus.
- The quality and timing
The multiple contents general made by flash, costs a lot of labour and is time consuming. If you produce the magazine by magazine software, you cannot modify it while you produce, you only can redo it.
You only can print it out page by page, and importantly in printing it, it will lose the advantage of audio-visual.
- Electronic magazine will become a key element of the gate websites or any other website if they want develop or extend themselves.
- Enriching the contents of the electronic magazine. Nowadays contents of the most electronic magazines still are flash, pictures. So we need more original writers or ideas to gain the readers.
- How can we make the profit or increase the income of the electronic magazine? It was free in the beginning, so we need face the problem of letting readers purchase them, making the readers who want access to pay for it.
- Given the nature of electronic magazines, they always have to catch up with the new media concepts and new technologies.
My own electronic magazine
http://www.youtube.com/watch?v=xnlp0NkJcc8 (experience of doing electronic magazine)
I have produced an electronic magazine though a software, it only took me 20 minutes to understand the software and produce one. Compare the first electronic magazine which I put in the beginning, mine is really poor quality, but I really enjoy making it. So apart from reading the electronic magazine you also can make one yourself. It is convenient and very easy to make. If you want your magazine to be more stylish, you need to master the skills of flash, Photoshop, etc, so there is always space to develop yourself and your magazine.
Once you start becoming interested and getting into it even just have a look or try, it all will help the website or the electronic magazines gaining people, reputation and profit. Then the business, having a good opportunity to develop their technology and company,so they can invest more in the company. It is a “win-win “situation between readers and company.
Here are 12 steps that have proven useful to many people just starting out
Goodwin, k.2009, Designing for the Digital Age: how to Created Human-Centred Products and Service, Wiley, Indianapolis
Harvard reference guide <http://www.lib.uts.edu.au/sites/www.lib.uts.edu.au/files/Harvard%20UTS%20Referencing%20Guide%202010.pdf>
The gate webite of the example of the electronic magazin<http://www.poco.cn/>
Artical of new media<http://www.docin.com/p-94227966.html>
Brief history of electronic magazin<http://ezinearticles.com/?A-Brief-History-of-Ezines&id=246285>
English e-magazine lists<http://www.emagazinecatalog.com/english-emagazine.php>
12 steps of creating e-magazin<http://www.zmoon.com/articles/newsletter12.shtml>
 web 2.0:the term of it is Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design and collaboration on the World Wide Web.
 P2P:peer to peer, computing or networking is a distributed application architecture that partitions tasks or workloads between peers. Peers are equally privileged, equipotent participants in the application. They are said to form a peer-to-peer network of nodes.